Conditions that consumers become liable for when purchasing finance products include the obligation to pay interest above the base rate for the bank of England, and the obligation to pay money back in instalments or as otherwise agreed by a set date/ time or when a condition or performance related clause is fulfilled.

For this reason we can now understand that when we borrow money their will always be conditions attached. The reason for this is both simple and clear: you never get something for nothing. So this means that because the company is giving you the benefit, and offer you a secure emergency cash advance, then you are going to have to pay a price.

The price that you pay to the company will initially pay the companies expenses, and should the company have excess revenues that exceed direct and indirect expenses then these will be recorded as profits in their profit and loss account. This is why we need to understand that we are going to have to pay a rate for borrowing money that will allow for allotment of profit, and will also contribute towards the fixed and variable costs that are incurred, such as staff’s wages, marketing costs, rent or interest on the premise. This is why we have to take a step back and really think whether or not we need an advance payday service.